French Marketing Education

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Harker, Michael and Caemmerer, Barbara and Hynes, Niki (2013) French Marketing Education. In: UNSPECIFIED.

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Abstract

At first presenting a summary of literature on or around the topic of the philosophy and design of marketing education programmes generally, this paper then moves on to consider current practice in France, noting specific strengths emerging from a distinctive educational culture. Data is presented on programme structure and coverage from a sample of 31 French HEIs alongside limited output from a small sample of informal interviews with stakeholders. The paper concludes by assessing and comparing current offerings between the UK and France and comments on how evolutionary pressures are possibly eroding the positive distinguishing features of French Marketing Education.

ORCID iDs

Harker, Michael ORCID logoORCID: https://orcid.org/0000-0002-5707-3775, Caemmerer, Barbara and Hynes, Niki;
  • Item type:Conference or Workshop Item(Paper)
    ID code:52387
    Dates:
    Date
    Event
    12 July 2013
    Published
    Subjects:UNSPECIFIED
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:31 Mar 2015 07:24
    Last modified:24 Nov 2024 01:44
    URI:https://strathprints.strath.ac.uk/id/eprint/52387
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