Cross-cultural differences in decision-making process, choice and forming of relationships with brands

Karampela, Maria (2011) Cross-cultural differences in decision-making process, choice and forming of relationships with brands. In: Poster Day in the University of Edinburgh Business School, 2011-11-25 - 2011-11-25. (Unpublished)

Abstract

This poster session discussed cross-cultural differences in decision-making process, choice and forming of relationships with brands.

ORCID iDs

Karampela, Maria ORCID: https://orcid.org/0000-0002-5975-4531

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• Item metadata

  Item type:	Conference or Workshop Item(Poster)
  ID code:	49725
  Dates:	Date Event November 2011 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	09 Oct 2014 03:37
  Last modified:	11 Nov 2024 16:41
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/49725