New Directions in Consumer Research
Hewer, Paul and Hamilton, Kathy and Jafari, Aliakbar (2015) New Directions in Consumer Research. SAGE Publications Ltd, London. ISBN 9781473911536
Full text not available in this repository.Abstract
This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes. This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology.
ORCID iDs
Hewer, Paul ORCID: https://orcid.org/0000-0002-7661-8195, Hamilton, Kathy ORCID: https://orcid.org/0000-0002-5342-6166 and Jafari, Aliakbar ORCID: https://orcid.org/0000-0003-4321-2911;-
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Item type: Book ID code: 48567 Dates: DateEventSeptember 2015PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 16 Jun 2014 12:39 Last modified: 11 Nov 2024 15:44 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/48567