Marketing strategies of MNCs for emerging markets : internationalisation and market entry mode

Mellahi, Kamel and Demirbag, Mehmet and Cavusgil, Tamer and Danis, Wade (2010) Marketing strategies of MNCs for emerging markets : internationalisation and market entry mode. International Marketing Review, 27 (3). pp. 267-271. ISSN 0265-1335

Abstract

This paper discusses marketing strategies of MNCs from emerging markets.

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• Item metadata

  Item type:	Article
  ID code:	46138
  Dates:	Date Event 2010 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Strategy and Organisation
  Depositing user:	Pure Administrator
  Date deposited:	26 Nov 2013 14:15
  Last modified:	11 Nov 2024 10:33
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/46138