The changing nature of the marketing function within retail banks and building societies

Wilson, Alan (1992) The changing nature of the marketing function within retail banks and building societies. In: British Academy of Management Conference 1992, 1992-09-16.

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Abstract

This paper looks at the changing nature of the marketing function within retail banks and building societies

ORCID iDs

Wilson, Alan ORCID logoORCID: https://orcid.org/0000-0002-5491-1876;