Tweens' expression of self-concept through the symbolic consumption of brands

Lloyd Parkes, Elizabeth and Doherty, Anne Marie (2012) Tweens' expression of self-concept through the symbolic consumption of brands. In: Academy of Marketing Conference: Marketing: catching the technology wave, 2012-07-02 - 2012-07-05.

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    Abstract

    This paper looks at tweens' expression of self-concept through the symbolic consumption of brands

    Author(s):Lloyd Parkes, Elizabeth and Doherty, Anne Marie ORCID logoORCID: https://orcid.org/0000-0002-5480-814X
    Item type:Conference or Workshop Item(Paper)
    ID code:45897
    Keywords:brands consumption coping poverty , tweens, self concept, conspicuous consumption, Marketing. Distribution of products, Marketing
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:13 Nov 2013 16:55
    Last modified:08 Jan 2020 19:51
    Related URLs:
    URI:https://strathprints.strath.ac.uk/id/eprint/45897
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