Tweens' expression of self-concept through the symbolic consumption of brands

Lloyd Parkes, Elizabeth and Doherty, Anne Marie (2012) Tweens' expression of self-concept through the symbolic consumption of brands. In: Academy of Marketing Conference: Marketing: catching the technology wave, 2012-07-02 - 2012-07-05.

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    Abstract

    This paper looks at tweens' expression of self-concept through the symbolic consumption of brands