Tweens' expression of self-concept through the symbolic consumption of brands

Lloyd Parkes, Elizabeth and Doherty, Anne Marie (2012) Tweens' expression of self-concept through the symbolic consumption of brands. In: Academy of Marketing Conference: Marketing: catching the technology wave, 2012-07-02 - 2012-07-05.

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Abstract

This paper looks at tweens' expression of self-concept through the symbolic consumption of brands

ORCID iDs

Doherty, Anne Marie ORCID: https://orcid.org/0000-0002-5480-814X

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45897
  Dates:	Date Event July 2012 Published
  Keywords:	brands consumption coping poverty , tweens, self concept, conspicuous consumption, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	13 Nov 2013 16:55
  Last modified:	25 May 2023 08:36
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/45897