Tweens' expression of self-concept through the symbolic consumption of brands
Lloyd Parkes, Elizabeth and Doherty, Anne Marie (2012) Tweens' expression of self-concept through the symbolic consumption of brands. In: Academy of Marketing Conference: Marketing: catching the technology wave, 2012-07-02 - 2012-07-05.
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Abstract
This paper looks at tweens' expression of self-concept through the symbolic consumption of brands
Creators(s): |
Lloyd Parkes, Elizabeth and Doherty, Anne Marie ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 45897 |
Keywords: | brands consumption coping poverty , tweens, self concept, conspicuous consumption, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 13 Nov 2013 16:55 |
Last modified: | 21 Dec 2020 02:42 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/45897 |
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