Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

Carpenter, Jason and Moore, Marguerite and Alexander, Nicholas and Doherty, Anne Marie (2012) Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture. In: American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US, 2012-04-01.

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Abstract

This paper looks at consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture