Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

Carpenter, Jason and Moore, Marguerite and Alexander, Nicholas and Doherty, Anne Marie (2012) Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture. In: American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US, 2012-04-01.

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Abstract

This paper looks at consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

Author(s):Carpenter, Jason, Moore, Marguerite, Alexander, Nicholas and Doherty, Anne Marie ORCID logoORCID: https://orcid.org/0000-0002-5480-814X
Item type:Conference or Workshop Item(Paper)
ID code:45892
Keywords:consumer demographics, ethnocentrism, global , consumer culture, cultural values, acculturation, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:13 Nov 2013 16:12
Last modified:08 Jan 2020 19:51
URI:https://strathprints.strath.ac.uk/id/eprint/45892
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