Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture
Carpenter, Jason and Moore, Marguerite and Alexander, Nicholas and Doherty, Anne Marie (2012) Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture. In: American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US, 2012-04-01.
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This paper looks at consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture
Creators(s): |
Carpenter, Jason, Moore, Marguerite, Alexander, Nicholas and Doherty, Anne Marie ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 45892 |
Keywords: | consumer demographics, ethnocentrism, global , consumer culture, cultural values, acculturation, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 13 Nov 2013 16:12 |
Last modified: | 17 Dec 2020 03:38 |
URI: | https://strathprints.strath.ac.uk/id/eprint/45892 |
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