Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

Carpenter, Jason and Moore, Marguerite and Alexander, Nicholas and Doherty, Anne Marie (2012) Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture. In: American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US, 2012-04-01.

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Abstract

This paper looks at consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

ORCID iDs

Carpenter, Jason, Moore, Marguerite, Alexander, Nicholas and Doherty, Anne Marie ORCID logoORCID: https://orcid.org/0000-0002-5480-814X;
  • Item type:Conference or Workshop Item(Paper)
    ID code:45892
    Dates:
    Date
    Event
    April 2012
    Published
    Keywords:consumer demographics, ethnocentrism, global , consumer culture, cultural values, acculturation, Marketing. Distribution of products, Marketing
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:13 Nov 2013 16:12
    Last modified:18 Jan 2023 13:12
    URI:https://strathprints.strath.ac.uk/id/eprint/45892
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