Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture
Carpenter, Jason and Moore, Marguerite and Alexander, Nicholas and Doherty, Anne Marie (2012) Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture. In: American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US, 2012-04-01.
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This paper looks at consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture
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Item type: Conference or Workshop Item(Paper) ID code: 45892 Dates: DateEventApril 2012PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 13 Nov 2013 16:12 Last modified: 09 Apr 2024 05:53 URI: https://strathprints.strath.ac.uk/id/eprint/45892
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