Entrepreneurial marketing

Shaw, Eleanor; Carter, Sara and Jones-Evans, Dylan, eds. (2012) Entrepreneurial marketing. In: Enterprise and Small Business. Pearson, Essex, pp. 319-337. ISBN 9780273726104

Abstract

This chapter looks at various aspects of entrepreneurial marketing, including learning objectives, characteristics of small firms, theory and practice, the process and tools for entrepreneurial marketing and what future research may be done.

ORCID iDs

Shaw, Eleanor ORCID: https://orcid.org/0000-0002-6614-6729

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• Item metadata

  Item type:	Book Section
  ID code:	45761
  Dates:	Date Event 17 May 2012 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Hunter Centre for Entrepreneurship, Strategy and Innovation
  Depositing user:	Pure Administrator
  Date deposited:	08 Nov 2013 10:03
  Last modified:	11 Nov 2024 14:53
  URI:	https://strathprints.strath.ac.uk/id/eprint/45761