Company and market correlates of marketing orientation development : an empirical investigation
Avlonitis, George and Gounaris, Spiros (1997) Company and market correlates of marketing orientation development : an empirical investigation. In: 26th Annual EMAC Conference, 1997-05-27.
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This paper provides an empirical investigation of company and market correlates of marketing orientation development
ORCID iDs
Avlonitis, George and Gounaris, Spiros ORCID: https://orcid.org/0000-0002-1328-8512;-
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Item type: Conference or Workshop Item(Paper) ID code: 45702 Dates: DateEventMay 1997PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 06 Nov 2013 13:35 Last modified: 11 Nov 2024 16:38 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/45702
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