Company and market correlates of marketing orientation development : an empirical investigation

Avlonitis, George and Gounaris, Spiros (1997) Company and market correlates of marketing orientation development : an empirical investigation. In: 26th Annual EMAC Conference, 1997-05-27.

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Abstract

This paper provides an empirical investigation of company and market correlates of marketing orientation development

ORCID iDs

Avlonitis, George and Gounaris, Spiros ORCID logoORCID: https://orcid.org/0000-0002-1328-8512;