International retail branding and consumer ethnocentrism
Alexander, Nicholas and Doherty, Anne Marie and Carpenter, Jason and Moore, Marguerite (2010) International retail branding and consumer ethnocentrism. In: 6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation, 2010-01-01.
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This paper looks at international retail branding and consumer ethnocentrism
ORCID iDs
Alexander, Nicholas, Doherty, Anne Marie
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Item type: Conference or Workshop Item(Paper) ID code: 45668 Dates: DateEvent2010PublishedKeywords: international , retail branding, consumer ethnocentrism, Marketing. Distribution of products, Marketing Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 05 Nov 2013 16:03 Last modified: 18 Jan 2023 13:12 URI: https://strathprints.strath.ac.uk/id/eprint/45668
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