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EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

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International retail branding and consumer ethnocentrism

Alexander, Nicholas and Doherty, Anne Marie and Carpenter, Jason and Moore, Marguerite (2010) International retail branding and consumer ethnocentrism. In: 6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation, 2010-01-01.

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Abstract

This paper looks at international retail branding and consumer ethnocentrism

Item type:	Conference or Workshop Item (Paper)
ID code:	45668
Keywords:	international , retail branding, consumer ethnocentrism, Marketing. Distribution of products, Marketing
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	05 Nov 2013 16:03
Last modified:	03 Aug 2017 00:34
URI:	https://strathprints.strath.ac.uk/id/eprint/45668
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