International retail branding and consumer ethnocentrism
Alexander, Nicholas and Doherty, Anne Marie and Carpenter, Jason and Moore, Marguerite (2010) International retail branding and consumer ethnocentrism. In: 6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation, 2010-01-01.
Full text not available in this repository.Request a copy from the Strathclyde authorAbstract
This paper looks at international retail branding and consumer ethnocentrism
Creators(s): |
Alexander, Nicholas, Doherty, Anne Marie ![]() | Item type: | Conference or Workshop Item(Paper) |
---|---|
ID code: | 45668 |
Keywords: | international , retail branding, consumer ethnocentrism, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 05 Nov 2013 16:03 |
Last modified: | 29 Oct 2020 02:55 |
URI: | https://strathprints.strath.ac.uk/id/eprint/45668 |
Export data: |
CORE (COnnecting REpositories)