International retail branding and consumer ethnocentrism

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Alexander, Nicholas and Doherty, Anne Marie and Carpenter, Jason and Moore, Marguerite (2010) International retail branding and consumer ethnocentrism. In: 6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation, 2010-01-01.

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Abstract

This paper looks at international retail branding and consumer ethnocentrism

Alexander, Nicholas, Doherty, Anne Marie

, Carpenter, Jason and Moore, Marguerite;

Item metadata

Item type:	Conference or Workshop Item(Paper)
ID code:	45668
Dates:	Date Event 2010 Published
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	05 Nov 2013 16:03
Last modified:	11 Nov 2024 16:38
URI:	https://strathprints.strath.ac.uk/id/eprint/45668

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