The role of support in retail franchise relationships in China: A qualitative study

Chen, Xiaomin and Alexander, Nicholas and Doherty, Anne Marie (2009) The role of support in retail franchise relationships in China: A qualitative study. In: 9th Triennial AMS/ACRA Retailing Conference, 2009-01-01.

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Abstract

This paper provides a qualitative study of the role of support in retail franchise relationships in China:

Chen, Xiaomin, Alexander, Nicholas and Doherty, Anne Marie

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Item metadata

Item type:	Conference or Workshop Item(Paper)
ID code:	45667
Dates:	Date Event 2009 Published
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	05 Nov 2013 15:53
Last modified:	11 Nov 2024 16:38
URI:	https://strathprints.strath.ac.uk/id/eprint/45667

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