Conducting survey research among organisational populations in developing countries: can the drop and collect technique make a difference?

Ibeh, K.I.N. and Brock, J.U. (2004) Conducting survey research among organisational populations in developing countries: can the drop and collect technique make a difference? International Journal of Market Research, 46 (3). pp. 375-373.

Abstract

This paper draws upon relevant empirical evidence to suggest the greater effectiveness of the drop and collect survey (DCS) method in enhancing response rates among sub-Saharan African (SSA) organisations. It proposes these improved response rates to be more likely among smaller organisations, and in situations where direct, face-to-face contact can be achieved with key informants, by appropriately trained/experienced field staff. The implications of these findings for improving the overall flow and validity of research information in SSA and beyond are discussed.

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• Item metadata

  Item type:	Article
  ID code:	4518
  Dates:	Date Event 2004 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	25 Jan 2008
  Last modified:	11 Nov 2024 08:41
  URI:	https://strathprints.strath.ac.uk/id/eprint/4518