Marketing through alliances and networks

Shaw, Eleanor (2003) Marketing through alliances and networks. In: Marketing changes. Thomson Learning, London, pp. 147-170. ISBN 1861526733

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Author(s):	Shaw, Eleanor ORCID: https://orcid.org/0000-0002-6614-6729
Item type:	Book Section
ID code:	4491
Keywords:	Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Strathprints Administrator
Date deposited:	27 Jan 2008
Last modified:	08 Jan 2020 16:14
URI:	https://strathprints.strath.ac.uk/id/eprint/4491
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