Relationship development in international retail franchising : case study evidence from the UK fashion sector

Doherty, Anne Marie and Alexander, Nicholas (2004) Relationship development in international retail franchising : case study evidence from the UK fashion sector. European Journal of Marketing, 38 (9/10). pp. 1215-1235. ISSN 0309-0566 (https://doi.org/10.1108/03090560410548942)

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ORCID iDs

Doherty, Anne Marie ORCID logoORCID: https://orcid.org/0000-0002-5480-814X and Alexander, Nicholas;