Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers

Wang, W. and He, Hong-Wei and Li, Y. (2013) Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers. Asia Pacific Business Review, 19 (1). pp. 32-52. ISSN 1360-2381 (https://doi.org/10.1080/13602381.2011.640133)

Abstract

This article examines how Chinese consumers evaluate and respond to foreign products made in Japan. It looks at the moderating effects of materialism and susceptibility to normative influence on the effects of country-specific animosity on willingness to buy foreign products.

ORCID iDs

He, Hong-Wei ORCID: https://orcid.org/0000-0002-6329-7329

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• Item metadata

  Item type:	Article
  ID code:	44828
  Dates:	Date Event January 2013 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	13 Sep 2013 09:00
  Last modified:	11 Nov 2024 10:28
  URI:	https://strathprints.strath.ac.uk/id/eprint/44828