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Sector process and episodes of change : an analysis of daily newspapers in the Netherlands

Sminia, Harry (2002) Sector process and episodes of change : an analysis of daily newspapers in the Netherlands. Strategic Change, 11 (4). pp. 215-223. ISSN 1086-1718

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This paper presents a framework for analysing sector change based on the theory of social becoming. It is argued that: There are four levels of social structure that characterize a sector. These are the opportunity level, the normative level, the ideal level and the interactional level. Change is paired with contradiction with regard to one or more of these four levels of social structure. Contradictions occur in a successive collection of episodes, with an episode of change defined as a sequence of events during which contradiction comes to the surface and is acted upon. This article presents two episodes of change that occurred in the Dutch daily newspaper sector over the period 1991–1997 with each episode characterized in terms of the four levels of social structure.