Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci

Jafari, Aliakbar (2013) Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci. [Review]

Abstract

Aliakbar Jafari reviews Marketing without advertising: brand preference and consumer choice in Cuba by Emilio Morales and Joseph L. Scarpaci

ORCID iDs

Jafari, Aliakbar ORCID: https://orcid.org/0000-0003-4321-2911

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• Item metadata

  Item type:	Review
  ID code:	43963
  Dates:	Date Event December 2013 Published
  Keywords:	advertising, brand preference, consumer choice, cuba, book review, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	31 May 2013 10:12
  Last modified:	02 Jul 2021 01:24
  Related URLs:	Related item
  URI:	https://strathprints.strath.ac.uk/id/eprint/43963