Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci

Jafari, Aliakbar (2013) Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci. [Review]

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Abstract

Aliakbar Jafari reviews Marketing without advertising: brand preference and consumer choice in Cuba by Emilio Morales and Joseph L. Scarpaci

Author(s):Jafari, Aliakbar ORCID logoORCID: https://orcid.org/0000-0003-4321-2911
Item type:Review
ID code:43963
Keywords:advertising, brand preference, consumer choice, cuba, book review, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:31 May 2013 10:12
Last modified:21 Jan 2020 06:40
Related URLs:
URI:https://strathprints.strath.ac.uk/id/eprint/43963
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