Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci

Jafari, Aliakbar (2013) Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci. [Review]

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Abstract

Aliakbar Jafari reviews Marketing without advertising: brand preference and consumer choice in Cuba by Emilio Morales and Joseph L. Scarpaci