Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci
Jafari, Aliakbar (2013) Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci. [Review]
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Abstract
Aliakbar Jafari reviews Marketing without advertising: brand preference and consumer choice in Cuba by Emilio Morales and Joseph L. Scarpaci
Creators(s): |
Jafari, Aliakbar ![]() | Item type: | Review |
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ID code: | 43963 |
Keywords: | advertising, brand preference, consumer choice, cuba, book review, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 31 May 2013 10:12 |
Last modified: | 20 Jan 2021 20:42 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/43963 |
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