Challenges in multicultural new product development
Fain, Nusa and Kline, Mihael and Duhovnik, Joze (2010) Challenges in multicultural new product development. In: 8. mednarodni posvet, 2010-04-21.
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This paper looks at the challenges in multicultural new product development
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Item type: Conference or Workshop Item(Paper) ID code: 43559 Dates: DateEvent2010PublishedKeywords: challenges, multicultural , new product development, Marketing. Distribution of products, Mechanical engineering and machinery Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Technology > Mechanical engineering and machineryDepartment: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 23 Apr 2013 13:58 Last modified: 18 Jan 2023 13:10 URI: https://strathprints.strath.ac.uk/id/eprint/43559
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