Introducción al marketing 3e

Harker, Michael and Kotler, Philip and Armstrong, Gary and Merino, Maria and Pintado, Teresa and Juan, Jose and Brennan, Ross (2011) Introducción al marketing 3e. Pearson Espana. ISBN 9788483226766

Abstract

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.

ORCID iDs

Harker, Michael ORCID: https://orcid.org/0000-0002-5707-3775

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• Item metadata

  Item type:	Book
  ID code:	42897
  Dates:	Date Event 12 April 2011 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	15 Feb 2013 16:45
  Last modified:	11 Nov 2024 15:43
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/42897