Entrepreneurial marketing
Shaw, Eleanor (2012) Entrepreneurial marketing. In: Enterprise and Small Business. FT Prentice Hall, Harlow. ISBN 9780273726104
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This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition while building on the foundations of the firsttwo editions has been extensively revised and updated. This chapter discusses entrepreneurial marketing.
| Author(s): | Shaw, Eleanor  ORCID: https://orcid.org/0000-0002-6614-6729 | Item type: | Book Section |
|---|---|
| ID code: | 34580 |
| Keywords: | entrepreneurial marketing, small business, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 02 Nov 2011 16:41 |
| Last modified: | 08 Jan 2020 16:43 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/34580 |
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