Entrepreneurial marketing

Shaw, Eleanor; Carter, Sara and Jones-Evans, Dylan, eds. (2012) Entrepreneurial marketing. In: Enterprise and Small Business. FT Prentice Hall, Harlow. ISBN 9780273726104

Abstract

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition while building on the foundations of the firsttwo editions has been extensively revised and updated. This chapter discusses entrepreneurial marketing.

ORCID iDs

Shaw, Eleanor ORCID: https://orcid.org/0000-0002-6614-6729

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• Item metadata

  Item type:	Book Section
  ID code:	34580
  Dates:	Date Event May 2012 Published
  Keywords:	entrepreneurial marketing, small business, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	02 Nov 2011 16:41
  Last modified:	18 Aug 2021 00:55
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/34580