Steam Powered Marketing

Harker, M.J. (2010) Steam Powered Marketing. In: AM2010 Doctoral Colloquium, 2010-07-05 - 2010-07-06.

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Abstract

Paper presented at the Academy of Marketing conference.

ORCID iDs

Harker, M.J. ORCID logoORCID: https://orcid.org/0000-0002-5707-3775;