Re-engineering assessment practices: a case study on the use of multiple-choice tests in a UK marketing class

Douglas, M. and Ennis, Sean and Wilson, A.M. (2008) Re-engineering assessment practices: a case study on the use of multiple-choice tests in a UK marketing class. In: Academy of Marketing Science Annual Conference, 1900-01-01.

Abstract

This paper examines the re-engineering assessment practices.

ORCID iDs

Ennis, Sean ORCID: https://orcid.org/0000-0002-0607-9632

Wilson, A.M. ORCID: https://orcid.org/0000-0002-5491-1876

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15872
  Dates:	Date Event 2008 Published
  Subjects:	Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	14 Apr 2010 10:13
  Last modified:	11 Nov 2024 16:22
  URI:	https://strathprints.strath.ac.uk/id/eprint/15872