Internal branding as a tool to ensure the employees' brand promise delivery

Punjaisri, K. and Wilson, A.M. (2008) Internal branding as a tool to ensure the employees' brand promise delivery. In: International Conference on Management and Marketing Sciences, 2008-05-23 - 2008-05-25.

Abstract

The purpose of this paper is to understand the internal branding process from the perspective of service providers in Thailand. It will reveal the key internal branding mechanisms and empirically assess the relationship between internal branding and employees' brand attitudes and performance.

ORCID iDs

Wilson, A.M. ORCID: https://orcid.org/0000-0002-5491-1876

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15868
  Dates:	Date Event 23 May 2008 Published
  Notes:	Also published in Journal of Service Management, 20 (5). pp. 561-579
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	05 Mar 2010 20:06
  Last modified:	11 Nov 2024 16:22
  Related URLs:	Event Strathprints record
  URI:	https://strathprints.strath.ac.uk/id/eprint/15868