'Celebritization': putting the icon into iconic brands

Brownlie, Douglas and Hewer, Paul (2009) 'Celebritization': putting the icon into iconic brands. In: Academy of Marketing Annual Conference, 2009-07-07 - 2009-07-09.

Abstract

This conference paper looks at iconic branding.

ORCID iDs

Hewer, Paul ORCID: https://orcid.org/0000-0002-7661-8195

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15833
  Dates:	Date Event 2009 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	04 Mar 2010 16:01
  Last modified:	04 Dec 2024 11:07
  URI:	https://strathprints.strath.ac.uk/id/eprint/15833