Modeling complex interactions of switching barriers: a latent profile approach

Eiting, Alexander and Blut, Markus and Evanschitzky, Heiner and Woisetschläger, David (2008) Modeling complex interactions of switching barriers: a latent profile approach. In: American Marketing Association Summer Educators Conference, 2008-08-08 - 2008-08-11.

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Abstract

Paper presented at American Marketing Association Summer Educators Conference, 8-11 August 2008, San Diego, USA.