The forgiving customer: commitment, intentions, and behavior after critical incidents

Evanschitzky, H. and Brock, C. (2009) The forgiving customer: commitment, intentions, and behavior after critical incidents. In: Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, 2009-07-22 - 2009-07-25, Oslo School of Management - Campus Kristiania. (Unpublished)

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Creators(s): Evanschitzky, H. and Brock, C.;
Item type:Conference or Workshop Item(Paper)
ID code:15749
Keywords:critical incident, customer, Marketing. Distribution of products, Social Sciences (General)
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
Department:Strathclyde Business School > Marketing
Depositing user: Mrs Jan Whiteford
Date deposited:03 Mar 2010 19:58
Last modified:17 Dec 2020 03:29
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URI:https://strathprints.strath.ac.uk/id/eprint/15749
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