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The forgiving customer: commitment, intentions, and behavior after critical incidents

Evanschitzky, H. and Brock, C. (2009) The forgiving customer: commitment, intentions, and behavior after critical incidents. In: Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, 2009-07-22 - 2009-07-25, Oslo School of Management - Campus Kristiania. (Unpublished)

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Item type:	Conference or Workshop Item (Paper)
ID code:	15749
Keywords:	critical incident, customer, Marketing. Distribution of products, Social Sciences (General)
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General)
Department:	Strathclyde Business School > Marketing
Depositing user:	Mrs Jan Whiteford
Date deposited:	03 Mar 2010 19:58
Last modified:	15 Mar 2019 01:24
Related URLs:	Event
URI:	https://strathprints.strath.ac.uk/id/eprint/15749
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