The forgiving customer: commitment, intentions, and behavior after critical incidents

Evanschitzky, H. and Brock, C. (2009) The forgiving customer: commitment, intentions, and behavior after critical incidents. In: Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, 2009-07-22 - 2009-07-25, Oslo School of Management - Campus Kristiania. (Unpublished)

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15749
  Dates:	Date Event 24 July 2009 Published
  Keywords:	critical incident, customer, Marketing. Distribution of products, Social Sciences (General)
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	03 Mar 2010 19:58
  Last modified:	15 Sep 2021 15:56
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/15749