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Number of items: 7.
Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Andrews, C. and Hastings, G. (2010) Segmentation in social marketing : insights from the European Union's multi-country, anti-smoking campaign. European Journal of Marketing, 44 (7/8). pp. 1140-1164. ISSN 0309-0566
Hassan, L.M. and Shiu, E.M.K. and Walsh, G. and Hastings, G. (2009) Help for a life without tobacco: a case study on demarketing across two levels. Marketing Intelligence and Planning, 27 (4). pp. 486-502. ISSN 0263-4503
Hassan, L.M. and Shiu, E.M.K. and Thrasher, J. and Fong, G. and Hastings, G. (2008) Exploring the effectiveness of cigarette warning labels: findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3). pp. 263-274. ISSN 1465- 4520
Hassan, L.M. and Walsh, G. and Shiu, E.M.K. and Hastings, G. and Harris, F. (2007) Modeling persuasion in social advertising: a study of responsible thinking in anti-smoking promotion in eight Eastern EU (European Union) member states. Journal of Advertising, 36 (2). ISSN 0091-3367
Grant, Ian C. and Hassan, Louise M. and Hastings, Gerard B. and Mackintosh, Anne Marie and Eadie, Douglas and , Cancer Research UK (Funder) (2007) The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3). pp. 1-11. ISSN 1465- 4520
Conference or Workshop Item
Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Hastings, G. (2007) Attitude, comprehension, and thinking as a basis for market segmentation in social marketing. In: To be assertained, 1900-01-01.
Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Hastings, G. (2007) Profiling the target audience of a social marketing campaign: a cluster analysis approach. In: To be assertained, 1900-01-01.
This list was generated on Sun Mar 9 04:54:49 2014 GMT.