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2011
Broderick, Amanda J. and Demangeot, Catherine and Kipnis, Eva and Zuñiga, Miguel and Roy, Abhijit and Pullig, Chris and Mueller, Rene Dentiste and Mandiberg, James M. and Johnson, Guillaume and Henderson, Geraldine Rosa and Ferguson, Nakeisha S. and Adkins, Natalie Ross (2011) No harm done? Culture-based branding and its impact on consumer vulnerability: a research agenda. Social Business, 1 (3). pp. 263-280. ISSN 2044-9860