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2025
Rawangngam, Niramon and Pongsakornrungsilp, Siwarit and Pongsakornrungsilp, Pimlapas and Pongsakornrungsilp, Pitchayaporn and Moghadas, Shayesteh (2025) TikTok marketing strategies and consumer response : a structural equation modeling study on purchase intention in Thailand. Journal of Theoretical and Applied Electronic Commerce Research, 20 (4). 319. ISSN 0718-1876
2022
Rosati, Pierangelo and Fox, Grace and Cummins, Mark and Lynn, Theo (2022) Perceived risk as a determinant of propensity to adopt account information services under the EU Payment Services Directive 2. Journal of Theoretical and Applied Electronic Commerce Research, 17 (2). pp. 493-506. ISSN 0718-1876

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