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Article
Macdonald, Emma K. and Kleinaltenkamp, Michael and Wilson, Hugh N. (2016) How business customers judge solutions : solution quality and value in use. Journal of Marketing, 80 (3). pp. 96-120. ISSN 0022-2429
Vogel, V. and Evanschitzky, H. and Ramaseshan, R. (2008) Customer equity drivers and future sales. Journal of Marketing, 72 (6). pp. 98-108.