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2011
Sankaran, Kizhekepat and Demangeot, Catherine (2011) On becoming a culturally plural consumer. Journal of Consumer Marketing, 28 (7). pp. 540-549.
Sankaran, Kizhekepat and Demangeot, Catherine (2011) On becoming a culturally plural consumer. Journal of Consumer Marketing, 28 (7). pp. 540-549.