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Jin, Hyun Seeing and Kim, Hyoje Jay and Sue, Jaebeom and Sheehan, Ben and Meeds, Robert (2021) Ego depletion and charitable support : the moderating role of self-benefit and other-benefit charitable appeals. Journal of Advertising, 50 (4). pp. 479-493. ISSN 0091-3367
Hassan, L.M. and Walsh, G. and Shiu, E.M.K. and Hastings, G. and Harris, F. (2007) Modeling persuasion in social advertising: a study of responsible thinking in anti-smoking promotion in eight Eastern EU (European Union) member states. Journal of Advertising, 36 (2). ISSN 0091-3367