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Lisboa, Ana and Nagy, Gabor and Tsougkou, Eleni (Lenia) and Cadogan, John W. and Hodgkinson, Ian R. and Oliveira, João S. and Story, Vicky M. and Boso, Nathaniel (2021) Product innovation strategy and competitive advantage : an empirical study of Portuguese exporters. In: European Marketing Academy Conference 2021, 2021-05-25 - 2021-05-28, Online.