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Ghorbani, Mijka and Westermann, Arne (2023) Exploring the sources and variations of digital brand personality across touchpoints. In: DERMARKENTAG2023, 2023-09-28 - 2023-09-29.
Ghorbani, Mijka and Westermann, Arne (2023) Exploring the sources and variations of digital brand personality across touchpoints. In: DERMARKENTAG2023, 2023-09-28 - 2023-09-29.