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2024
Osadchaya, Elena and Marder, Ben and Yule, Jennifer A. and Yau, Amy and Lavertu, Laura and Stylos, Nikolaos and Oliver, Sebastian and Angell, Rob and Regt, Anouk de and Gao, Liyu and Qi, Kang and Zhang, Will Zhiyuan and Zhang, Yiwei and Li, Jiayuan and AlRabiah, Sara (2024) To ChatGPT, or not to ChatGPT : navigating the paradoxes of generative AI in the advertising industry. Business Horizons. ISSN 0007-6813