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Lemke, Fred and Cserba, Martin (2004) New marketing : heutige anforderungen an marketing und kommunikation. In: AFM-Marketing Conference, 2004-11-19 - 2004-11-20.
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Lemke, Fred and Cserba, Martin (2004) New marketing : heutige anforderungen an marketing und kommunikation. In: AFM-Marketing Conference, 2004-11-19 - 2004-11-20.