New marketing : heutige anforderungen an marketing und kommunikation

Lemke, Fred and Cserba, Martin (2004) New marketing : heutige anforderungen an marketing und kommunikation. In: AFM-Marketing Conference, 2004-11-19 - 2004-11-20.

Abstract

This conference contribution looks at today's challenges for marketing and communication

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• Item metadata

  Item type:	Conference or Workshop Item(Other)
  ID code:	34562
  Dates:	Date Event 2004 Published
  Keywords:	new marketing, challenges , marketing, communication, kommunikation, anforderungen, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	21 Nov 2011 15:08
  Last modified:	18 Jan 2023 13:06
  URI:	https://strathprints.strath.ac.uk/id/eprint/34562