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Number of items: 2.
Barhorst, Jennifer and McLean, Graeme and Krey, Nina and Evanschitzky, Heiner and Javornik, Ana (2021) Augmented reality experiences : exploring psychological, cognitive, and sensory aspects. In: 2021 Academy of Marketing Science Annual Conference, 2021-06-01 - 2021-06-04, New York (Online).
Mwenje, Tichakunda Rodney and Doherty, Anne Marie and McLean, Graeme (2021) Automated technologies : do they co-create or co-destruct value for the customer? An abstract. In: 2021 Academy of Marketing Science Annual Conference, 2021-06-01 - 2021-06-04, New York (Online).