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Tsougkou, Eleni and Cadogan, John W. and Hodgkinson, Ian R. and Oliveira, João S. and Abdul-Talib, Asmat Nizam and Story, Vicky M. and Boso, Nathaniel and Despoudi, Stella and Lioliou, Eleni (2019) Achieving export competitive advantage : can global orientation and export product adaptation be reconciled? In: 2019 AMA Global Marketing SIG Conference, 2019-05-20 - 2019-05-23.