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Wilson, Alan and Zeithaml, V.A. and Bitner, M.J. and Gremler, D.D. (2012) Services Marketing : Integrating Customer Focus Across the Firm. McGraw Hill, UK. ISBN 9780077131715
Strathprints makes available scholarly Open Access content by researchers in the Department of Mathematics & Statistics.
Mathematics & Statistics hosts the Marine Population Modelling group which is engaged in research into topics surrounding marine resource modelling and ecology. Recent work has included important developments in the population modelling of marine species.
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Wilson, Alan and Zeithaml, V.A. and Bitner, M.J. and Gremler, D.D. (2012) Services Marketing : Integrating Customer Focus Across the Firm. McGraw Hill, UK. ISBN 9780077131715