Unlocking wellness : the power of co-creation in transforming healthcare engagement for patient well-being in malaria treatment process

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Agyapong, Kingsley and Iddris, Faisal and Mensah Kparl, Emmanuel and Mensah, Philip Opoku (2025) Unlocking wellness : the power of co-creation in transforming healthcare engagement for patient well-being in malaria treatment process. Services Marketing Quarterly. ISSN 1533-2977 (https://doi.org/10.1080/15332969.2024.2448070)

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Abstract

Patient well-being is a fundamental aspect of healthcare that encompasses physical, mental, and emotional health. Ensuring patient well-being not only improves individual outcomes but also enhances the overall healthcare provision process. This paper explores the dimensions of co-creation in healthcare provision that facilitate patient well-being. Through a comprehensive analysis, the study highlights the importance of a holistic approach in promoting and sustaining patient well-being in modern healthcare settings. The study involves a qualitative approach using an interview guide. Twenty interviews were conducted with patients of a Clinic based in Ghana in the malaria treatment process. Findings revealed that technological application, patient empowerment, service design, and healthcare providers’ relationships facilitate patient well-being in the healthcare provision.

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