The attentional capture of colour in visual interface design

Andersen, Emil and Maier, Anja; Maier, Anja and Škec, Stanko and Kim, Harrison and Kokkolaras, Michael and Oehmen, Josef and Fadel, Georges and Salustri, Filippo and Van der Loos, Mike, eds. (2017) The attentional capture of colour in visual interface design. In: Proceedings of the 21st International Conference on Engineering Design (ICED17), Vol. 8. Proceedings of the International Conference on Engineering Design . The Design Society, CAN, pp. 519-528. ISBN 9781904670964

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Abstract

The use of colour is an integral component in visual interface design for creating separation between objects and for conveying meaning. It has previously been established that colours can be separated in a hierarchy of primary colours and secondary colours, and that colours are consistently associated with specific mood tones. However, it has thus far not been investigated whether these two factors, which we refer to as the perception-primacy and emotion-conveyance, are associated with attentional capture in a congruent manner. To investigate this, we conducted a visual search task study in a controlled environment, in which 11 participants scanned a 20 item display for a coloured target amongst coloured distractors. We found evidence to support that primary colours capture attention significantly more than secondary colours, and inconclusive evidence that colours convey their meaning at a sufficiently early level of processing to influence attention. We end by discussing implications of our results for design practice and research in psychology.

ORCID iDs

Andersen, Emil and Maier, Anja ORCID logoORCID: https://orcid.org/0000-0002-3890-6452; Maier, Anja, Škec, Stanko, Kim, Harrison, Kokkolaras, Michael, Oehmen, Josef, Fadel, Georges, Salustri, Filippo and Van der Loos, Mike
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