Culture, authenticity and sport : a study of event motivations at the Ulaanbaatar Naadam Festival, Mongolia

Thompson, Karen and Matheson, Catherine M.; Cochrane, Janet, ed. (2008) Culture, authenticity and sport : a study of event motivations at the Ulaanbaatar Naadam Festival, Mongolia. In: Asian Tourism. Advances in Tourism Research . Elsevier, London, pp. 233-243. ISBN 9780080453569 (https://doi.org/10.1016/B978-0-08-045356-9.50024-2)

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Abstract

Drawing on the results of an empirical study, this chapter examines the case of the Ulaanbaatar Naadam within the framework of the literature on cultural authenticity and with reference to the contribution of sporting events and competitions to the latter. Differences between overseas and domestic markets attending the event are investigated and conclusions are drawn on the role of cultural authenticity in motivating visitors to attend the Naadam festival.

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• Item metadata

  Item type:	Book Section
  ID code:	7661
  Dates:	Date Event 2008 Published
  Subjects:	Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Dr Karen Thompson
  Date deposited:	13 Mar 2009 10:12
  Last modified:	27 Nov 2024 01:26
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/7661