Consumer culture poetry : insightful data and methodological approaches

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Tonner, Andrea (2018) Consumer culture poetry : insightful data and methodological approaches. Consumption, Markets and Culture. ISSN 1025-3866 (https://doi.org/10.1080/10253866.2018.1474110)

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Abstract

This article makes a case for greater inclusion of poetry as distinctive data within interpretive consumer research. It considers that alternative means of representation provide insight into difficult to access consumption fields. The poetic voice allows the emergence of an emic language of experience as the subject engages in self-reflexivity expressed in ways unconstrained by typical research norms. The article also considers some of the methodological choices inherent in engaging with poetic data and illustrates the research value by considering poems that unpack hidden and mundane consumption and consumer resistance. It shows how intimate experiences can be accessed and interrogated using poetic analysis, how poetry can capture the minutia of mundane consumption while laying bare the poet’s reflexivity about its meaning, and how the reclamation of a dead art-form can become an active form of rejection and consumer resistance.

ORCID iDs

Tonner, Andrea ORCID logoORCID: https://orcid.org/0000-0002-8436-3946;
  • Item type:Article
    ID code:64577
    Dates:
    Date
    Event
    30 May 2018
    Published
    29 May 2018
    Accepted
    Notes:This is an Accepted Manuscript of an article published by Taylor & Francis in Consumption Markets & Culture on 30/05/2018, available online: http://www.tandfonline.com/10.1080/10253866.2018.1474110
    Subjects:Language and Literature
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:22 Jun 2018 12:36
    Last modified:11 Nov 2024 11:59
    URI:https://strathprints.strath.ac.uk/id/eprint/64577
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