The origins of American international retailing : Tiffany of New York in London and Paris, 1837-1914

Alexander, Nicholas and Doherty, Anne Marie (2017) The origins of American international retailing : Tiffany of New York in London and Paris, 1837-1914. Business History Review, 91 (2). pp. 301-328. ISSN 0007-6805 (https://doi.org/10.1017/S0007680517000691)

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Abstract

This article considers the international retailing activities of Tiffany of New York between 1837 and 1914. Using data from the company archive alongside other sources, the article considers the firm’s international retail operation from entry stage merchant buying activity through to the establishment of modern retailing facilities. The findings indicate five factors were determinants of sustainable international retailing: a centralized organizational structure, a stable ownership structure, existing international engagement, a strong brand identity, and a relevant international retail format. Placing Tiffany’s activities in its wider commercial and consumer context, the findings illustrate the organizational changes and asset combination required to support the development of early international retail operations. The article contributes to theoretical understanding of the dynamics of retail internationalization.

  • Item type:Article
    ID code:60213
    Dates:
    Date
    Event
    29 June 2017
    Published
    22 December 2016
    Accepted
    Notes:This article has been accepted for publication in a revised form in Business History Review https://www.cambridge.org/core/journals/business-history-review. This version is free to view and download for private research and study only. Not for re-distribution, re-sale or use in derivative works. © The President and Fellows of Harvard College 2016 .
    Subjects:Social Sciences > Commerce
    History General and Old World > History (General) > Modern History
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:16 Mar 2017 09:53
    Last modified:08 Apr 2024 23:24
    Related URLs:
    URI:https://strathprints.strath.ac.uk/id/eprint/60213
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