Measuring implicit trust and automatic attitude activation

Burns, Calvin and Conchie, Stacey; Lyon, Fergus and Möllering, Guido and Sanders, Mark, eds. (2015) Measuring implicit trust and automatic attitude activation. In: Handbook of Research Methods on Trust. Edward Elgar, London, pp. 239-248. ISBN 978 1 78254 740 2

Abstract

When researchers measure trust, they often use direct (explicit) measures like questionnaire surveys. This chapter considers the use of indirect (implicit) measures of trust, which rely on reaction times. These measures are less susceptible to the effects of response biases and are more likely to be indicative of spontaneous behaviours.

ORCID iDs

Burns, Calvin ORCID: https://orcid.org/0000-0002-5435-3114

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• Item metadata

  Item type:	Book Section
  ID code:	51924
  Dates:	Date Event 30 July 2015 Published
  Subjects:	Social Sciences > Industries. Land use. Labor > Management. Industrial Management
  Department:	Strathclyde Business School > Work, Organisation and Employment
  Depositing user:	Pure Administrator
  Date deposited:	25 Feb 2015 11:53
  Last modified:	11 Nov 2024 14:59
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/51924