Liberty in Paris : international retailing, 1889-1932

Doherty, Anne Marie and Alexander, Nicholas (2015) Liberty in Paris : international retailing, 1889-1932. Business History, 57 (4). pp. 485-511. ISSN 0007-6791 (https://doi.org/10.1080/00076791.2014.927865)

Abstract

This article considers the international retailing operation of Liberty of London in Paris between 1889 and 1932. Using data from the company archive, the article challenges assumptions regarding the nature and role of early retail activity in the internationalisation process. Drawing on theoretical frameworks from the marketing and management literature, the article considers Liberty's Paris operation from entry stage activity in the late 1880s through to the divestment process in the early 1930s. Detailed consideration of this firm shows that the specialist retailer with distinct firm specific assets developed in the domestic market was operating internationally in the late nineteenth century.

• Share and Export
  

  RDF+XMLBibTeXRIOXX2 XMLRDF+N-TriplesJSONDublin CoreAtomSimple MetadataReferMETSHTML CitationASCII CitationOpenURL ContextObjectEndNoteOpenURL ContextObject in SpanMODSMPEG-21 DIDLEP3 XMLData Cite XMLRIS (EndNote Online, Zotero, Ref manager, etc)RDF+N3Multiline CSV
• Item metadata

  Item type:	Article
  ID code:	51212
  Dates:	Date Event 2015 Published 25 July 2014 Published Online 19 May 2014 Accepted
  Subjects:	Social Sciences > Commerce History General and Old World
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	23 Jan 2015 11:07
  Last modified:	08 Apr 2024 21:38
  URI:	https://strathprints.strath.ac.uk/id/eprint/51212