Sensing opportunities : is there a need for a managed search process in open innovation?
MacKinven, Stuart and MacBryde, Jillian and Wagner, Beverly (2014) Sensing opportunities : is there a need for a managed search process in open innovation? In: 21st EurOMA Conference, 2014-06-22 - 2014-06-25.
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Abstract
This paper attempts to better understand how firms can improve their open innovation capabilities. Specifically this paper focuses on the process of external searching. An in-depth literature review, combined with workshops with companies from the oil and gas sector lead the authors to conclude that firms can improve their innovation performance by having a defined and managed process for their core open innovation activities. Our research shows evidence of open innovation activity, but points to a lack of managed searching processes.
ORCID iDs
MacKinven, Stuart, MacBryde, Jillian ORCID: https://orcid.org/0000-0002-8624-6989 and Wagner, Beverly ORCID: https://orcid.org/0000-0001-8025-6580;-
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Item type: Conference or Workshop Item(Paper) ID code: 48823 Dates: DateEvent21 June 2014PublishedSubjects: Social Sciences > Industries. Land use. Labor > Management. Industrial Management Department: Strathclyde Business School > Management Science
Strathclyde Business School > MarketingDepositing user: Pure Administrator Date deposited: 25 Jun 2014 14:04 Last modified: 11 Nov 2024 16:41 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/48823